adidas SPEEDFACTORY in Six Major Cities

September 2018. London, Paris, New York, Los Angeles, Shanghai, and Tokyo

​From September 20th to 23rd at the Picture Gallery, adidas Japan held an event called “SPEEDFACTORY Tokyo” to introduce the future of shoe making and adidas innovation. Huge shipping containers toured through key cities. Inside, guests experienced the latest data capturing technologies used for customization. Limited models from the AM4 series were designed for London, Paris, NY, LA, Shanghai and Tokyo from AM4 and introduced in Japan for the first time.

Empire coordinated local production, venue management, catering, guest takeaways (tote bag customization & on-site printing service), and on-site operation.

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Japan's top event production company, empire entertainment japan produces music, press, product launch, keynote, premiere and experiential events for many of the world's most respected brands. Empire's award winning video and film production team produces commercials, film, Internet shorts and viral videos for our many clients. Empire Artists represents top talent from genres such as video, dance, fashion, technology and variety performance for both corporate and theatrical engagements. Artists represented by Empire Artists include, enra, Marco Tempest, Alexa Meade, Han Ahn Soon, Yo-Yo world champion Black, Circus of Now and Taiko performers Mico Rhythm. Empire Entertainment Japan, based in Tokyo, is the premier experimential marketing and corporate event production agency in Japan.