The Macallan Double Cask ”The Path to the Incomparable” Takes Over Roppongi Hills
April 2023. Tokyo, Roppongi Hills
Empire Entertainment had the pleasure of supporting the revered whisky brand The Macallan in bringing to life an immersive experience event titled "The Path to the Incomparable" at Roppongi Hills in Tokyo, Japan.
The event offered guests the opportunity to learn about the distillery's history and commitment to cask quality through projection mapping and interactive exhibits in the Experience Area.
The Bar Area provided guests the chance to indulge in the "Double Cask" while taking the VR tour of the distillery and capturing their experience with the Glambot camera.
The opening party featured a special performance by MIYAVI, inspired by "The Macallan Double Cask". Also, other notable artists performed throughout the course of the multi-day event.
Empire Entertainment is thrilled to have supported The Macallan in delivering this benchmark event that immersed guests in the world of exceptional whisky. The success of "The Path to the Incomparable" at Roppongi Hills demonstrates the power of experience design in creating unforgettable moments for brand enthusiasts and newcomers alike.