adidas AM4108
10月8日、アディダスジャパンは、東京を拠点とする有名なストリートウェアとスニーカーブティック「アトモス」と共同でデザインされた新しいフットウェアライン「AM4108」を発表しました。このフットウェアは、アディダスのSPEEDFACTORYで製造され、渋谷ヒカリエホールで開催されたATMOS主催のイベント「ATMOS CON」で発表されました。Empireは、このブースとカスタマー体験をデザインし、ロボットアームで撮影されるユニークなショートビデオや、9月に開催されたSPEEDFACTORY関連の別イベントでも提供されたトートバッグのカスタマイズサービスを提供しました。
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
