adidas AM4108
On October 8th, adidas Japan launched AM4108, a new footwear line designed with ATMOS, a prominent Japanese streetwear and sneaker boutique based in Tokyo and manufactured in adidas SPEEDFACTORY. This footwear was launched at an event called ATMOS CON organized by ATMOS in Hikarie Hall in Shibuya, Tokyo. Empire designed this booth and customer experience including the short, but unique video captured by a robot arm and a tote bag customization service which was was present at another SPEEDFACTORY related event held in September.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
