The Macallan Double Cask "The Path to the Incomparable"
シングルモルトウイスキー「ザ・マッカランダブルカスク」シリーズが「本物と出逢う旅」を体験できるイベントを六本木ヒルズにて開催。「本物と出逢う旅」をテーマに、蒸溜所の歴史や樽へのこだわりを、プロジェクションマッピング等のコンテンツを活用し体感して学ぶエリアと、「ダブルカスク」を楽しみながら蒸溜所のVRツアーやグラムボットの撮影もできるバーエリアを、旅するかのように巡る没入感のある体験を提供。
オープニングパーティではMIYAVIが「ザ・マッカラン ダブルカスク」にインスパイアされたスペシャルパフォーマンス披露。二日目以降も多くのアーティストによるステージエンターテイメントを実施。連日長蛇の列が生まれるなど、ウイスキーファンのみならず多くの人々の注目を集めた。
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
