The FOX Upfront
FOX presented its 2023 Upfront at New York’s Manhattan Center.
The Cocktails, Presentation and post-show Reception event for 1000+ took place in the Hammerstein Ballroom transformed with a massive LED set design and elevated, in-the-round bar & stage.
The program featured Gordon Ramsay, Alex Rodriguez, Derek Jeter, Michael Strahan, Erin Andrews, Carli Lloyd, Rob Gronkowski, DJ Natasha Diggs and many more.
Empire was thrilled to work with the teams from FOX Entertainment, Sports, News and Tubi to deliver a flawless event.
#FOXUpfront2023 #EmpireProduced
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
