Balmuda 'the Cleaner' Product Launch Event
"バルミューダは、まったく新しい掃除体験を提供するホバー式クリーナー「BALMUDA The Cleaner（バルミューダ・ザ・クリーナー）」の製品発表会を10月15日に開催。
製品発表会はKASHIYAMA DAIKANYAMAで行われ、メディアに向けた製品発表とBALMUDA The Cleanerの究極のかけ心地が体験できる製品体験を実施。
Empireは、会場構成・運営・進行・演出を担当。
バルミューダ株式会社 公式サイト: https://www.balmuda.com/jp/
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
