Giorgio Armani Cruise Collection Fashion Show
ジョルジオ・アルマーニは、初の男女合同のクルーズコレクションファッションショーの開催地として、デザイナーが日本文化や美意識に対する愛着を表明するために東京を選びました。西島秀俊、ユマ・サーマン、鈴木保奈美、斎藤工、山﨑賢人、安藤忠雄、上白石萌歌、布袋寅泰（HOTEI）など、名だたる顔ぶれがショーの最前列に座しました。ショーの締めくくりには、長年にわたり支持されてきた日本を代表するモデルの一人である冨永愛がランウェイを歩きました。
Empireは、上海に拠点を置く国際的なプロダクションハウス「id creations」のサポートを依頼され、Instagramでのイベントのライブストリーム制作を担当しました。Instagramでは数千人のフォロワーがショーをリアルタイムで視聴し、IGTVではイベント後に2万人以上が視聴しました。
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
