The 2019 TIME 100 Gala featuring Taylor Swift, Khalid and Questlove

Apr 1, 2019

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For the 10thyear, Empire was proud to once again serve as the producer of the TIME 100Gala, which took place at the Frederick P. Rose Hall, Home of Jazz at LincolnCenter. Each year, TIME publishes the TIME 100: a list of the world’s mostinfluential people. To celebrate this highly- anticipated issue, TIME hosts anexclusive gala event in New York City attended by current and past TIME 100honorees. With its extraordinary mix of world leaders, innovators andcelebrities, the TIME 100 Gala is globally recognized as one of the mostprestigious annual events.

As in pastyears, the 2019 TIME 100 was attended by a who’s who of global icons fromindustry, culture, sports, fashion and politics. Participants and performers atthis year’s Gala included Taylor Swift, Khalid, Dwayne Johnson aka “The Rock”,Sandra Oh, Hasan Minhaj, Maria Ressa, and Fred Swaniker, as well as Editor-in-Chiefand CEO of TIME, Edward Felsenthal, Mia Tramz, and Dan Macsai.

Among thenotable attendees this year were Speaker of the House, Nancy Pelosi, GlennClose, Brie Larson, Rami Malek, Emilia Clarke, Gayle King, Naomi Campbell, RyanMurphy, Alex Morgan, Jimmy Fallon, John Oliver, Adam Rippon, Trevor Noah, JulianneMoore, Martha Stewart, Arianna Huffington, Martha Hunt, Jane Goodall, JanetMock, Lee Daniels, Tarana Burke, Yalitza Aparicio, Lynn Nottage and Chip andJoanna Gaines.

The Gala featuredan extensive red carpet on two floors, an elegant cocktail reception featuringmusic by Peter and the Master Keys, over which was flown a ‘photo chandelier’of Time 100 honorees, a seated dinner and program that combined remarks,musical performances, toasts by some of the evening’s honorees, and an afterparty with Questlove. This year’s Gala was sponsored by Cadillac, Citi, JaneWalker by Johnnie Walker, Amazon Alexa, and United Airlines.

The TIME 100drew extensive global media coverage including NBC’s Today Show, CBS ThisMorning, FOX, Entertainment Tonight, E! News, and Access Hollywood. Additionally, the TIME 100 generatesextraordinary digital reach through TIME.com, online bloggers and social media sharingby the attendees.

With theworld watching, the production of the TIME 100 requires the highest caliber ofprecision planning and flawless execution. Empire was proud to work closelywith the TIME team to once again deliver a flawless and extraordinary evening.

As Producer,Empire’s responsibilities include event design, talent booking &coordination, staging and technical production, venue and catering logisticscoordination (catering provided by Great Performances), broadcast and media facilities,stage management, staffing, front of house logistics, security and sponsoractivations.

Empire isproud to continue our 10 year history with the TIME 100 Gala.

http://time.com/5573035/time-100-2019-gala/

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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