Empire Delivers Jason Derulo, Samantha Bee, Malcolm Gladwell and More for OZY Fest 2017
In late July, OZY, the start-up media brandfocused on bringing its readers the new and the next, brought their secondinstallment of OZY Fest to Central Park's Summerstage.
This year’s line up featured the best inmusical, intellectual, culinary and artistic talent and OZY Fest 2.0 enjoyedsubstantial growth from the previous year in terms of audience, media coverageand stature.
Empire, working together with OZY, deliveredseveral of the festival’s tent-pole headliners including closing headliner JasonDerulo, Samantha Bee, Malcolm Gladwell, Zara Larsson and Eddie Huang.
Empire is a leading source for A-list talent forfestivals, public and corporate events throughout the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
