Kevin Spacey Delivers Closing Keynote for IAB MIXX
On September 30, 2014, Empire presented two-time Academy Award winner Kevin Spacey to deliver the closing keynote at the IAB MIXX Conference in NYC. The MIXX conference is the centerpiece of Advertising Week, and this year the theme was “Digital’s Renaissance Moment”. And who better to speak to that topic than the star of “House of Cards”, the smash Netflix series which may well be the show that finally makes the internet a true competitor to television networks.
Spacey was clearly passionate about the subject, attributing the success of the series to the “creative courage” of the actors, writers, and the executives at Netflix who green-lighted the show without seeing a pilot. And he compared that courage to the integrity of Sam Mendes, director of American Beauty. And he closed with an inspirational note, stating that “if there's one thing that overlaps between business and art, it's that the risk-takers are rewarded.”
Empire’s strong Hollywood relationships have allowed us to deliver incredible talent for our clients over the years, including Robert Redford, Sidney Poitier, Sarah Jessica Parker, Matthew Broderick, Greg Kinnear, Charlton Heston, Alec Baldwin, Jessica Biel, and dozens more.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
