Colin Cowie Private Party hosted by Oprah
For over 16 years, world-renowned event designer Colin Cowie and Empire have enjoyed a very special partnership creating experiences that define the very best moments in people’s lives. This partnership combines Colin Cowie’s unparalleled ability to design bespoke environments and celebrations, and Empire’s ability to animate those visions through top-tier talent acquisition, precision technical management and live event production of the highest caliber. The results of this partnership have been experienced first hand by a long list of royalty, heads of state, billionaires, and many of the leading celebrities of our age, at events across the globe from Dubai to Mexico, Monaco to the Bahamas. Our most recent collaboration brought our teams to the spectacular Bacara Resort in picturesque Santa Barbara. The occasion? A very special birthday party, hosted by the incomparable Oprah Winfrey, for one of her dearest friends. Working closely together, Colin and Oprah imagined a spectacular environment: a vision of red velvet, cut crystal, black sequins, a dozen giant mirror balls, 100’ of video walls, hidden lounges, a branded dance floor, and LED curtains, all together taking the form of a ballroom within the ballroom. The fabulous evening included an elegant cocktail reception featuring a live-electric violinist playing along with a pre-recorded electro track. When guests entered the ballroom, they gasped at the beauty of the room, and the elegant band on stage. Throughout the dinner, there were seamless transitions between the course service, live toasts, and musical accompaniment by the New York City-based Ikonix Band, led by Troy Curtis. Following dinner, Ms. Winfrey welcomed world-renowned Grammy Award-winning performer, Patti LaBelle to the stage to perform hits including: “You are my Friend,” “New Attitude,” Lady Marmalade” and “Over the Rainbow.” Immediately following her set, a huge birthday cake was rolled onto the dance floor, and Ms. LaBelle led the room full of well-wishers to sing “Happy Birthday.”When it was time to get the dance party started, giant curtains opened, revealing previously-hidden glittering lounge areas, as Ikonix and DJ Neza performed several musical mash ups punctuated by a series of special effects. The guests danced until the early hours of the morning, fueled by Espresso-laced shots and late-night snacks. The following morning, guests reappeared in the ballroom, which had been transformed overnight into a gorgeous theater for a very special Gospel performance curated by the great Bebe Winans. The Gospel performance featured a children’s choir from The Adderley School for the Performing Arts, some of the Los Angeles area’s best gospel soloists, and a rousing set by Bebe Winans, who got the entire audience on their feet and even managed to get guest Rob Lowe up to dance and sing along. Empire was honored to once again be chosen by Colin Cowie to join his team to create another extraordinary experience for one of the highest stature clients in the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent