10th Anniversary Black Ball with Alicia Keys
Since 2004, Empire Entertainment has been proud to serve as producer to Keep a Child Alive for the annual Black Ball Gala that has grown to become one of New York’s largest, most noteworthy and coolest fundraising events.On November 7, 2013, Empire Entertainment served as producer for the tenth anniversary Black Ball Gala at the Hammerstein Ballroom in New York City. Generously sponsored by Givenchy and Jynwel Foundation, the Ball featured extraordinary performances by Alicia Keys, Pharrell Williams, Carole King, Kathleen Battle, British soul singer Laura Mvula, and R&B jazz fusion master Roy Ayers.
Hosted by KCA co-founder, global ambassador and Grammy Award-winning artist, Alicia Keys, the Black Ball has raised over $22.5 million since it’s humble beginnings in 2004. A decade later, a proud Keys spoke of the 300,000 children and family members that have benefitted from Keep a Child Alive’s care in Africa and India. A star-studded guest list of over 600 came to support Keys’ charity, including Clive Davis, Diane Von Furstenberg, Tommy Hilfiger, Swizz Beatz, Steve Van Zandt, Padma Lakshmi, and baseball stars Robinson Cano and CC Sabathia.
The Black Ball raised $4 million dollars through table/ticket sales, sponsorships, donations and a live auction that featured a rare Givenchy purse, a Parisian vacation to see the Givenchy show, a trip to Jamaica, a Belstaff fashion experience and a private serenade by Alicia Keys accompanied with a special dinner with wines by Sherry-Lehmann Wine & Spirits.
Alicia Keys and her band put on an exceptional performance that, true to Black Ball tradition, featured several musical guests. The first of the evening was a beautiful collaboration with soul singer Laura Mvula, singing She. Followed by her breathtaking duet with Kathleen Battle singing Not Even The King and the classic, Ave Maria. Her next duet with R&B artist Claude Kelly, was an awe-inspiring song he wrote exclusively for Keep a Child Alive’s upcoming campaign. Carole King took the stage, Keys and King put on a phenomenal show when they sang a blended version of Superwoman vs. Natural Woman, creating an intense performance with their dueling pianos. Roy Ayers also performed alongside Alicia Keys, bringing his special brand of jazz and funk to the stage. Her last duet of the evening was with Pharrell Williams, as they sang Robin Thicke’s Blurred Lines and Daft Punk’s Get Lucky. The concert concluded with a stunning confetti blast that filled the cavernous interior of the century-old Hammerstein Ballroom with a glittering cascade of gold. Moments later, Swizz Beatz appeared on stage to DJ the after party, having all guests dance into the early hours of the morning.
Empire has been proud to partner with and serve Keep a Child Alive for the past decade, creating the Black Ball together and growing it into one of New York’s most anticipated annual fundraising events. To learn more about Keep a Child Alive, please go to www.keepachildalive.org
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent