The 2013 TIME 100 Gala
Each year TIME publishes the TIME 100: A list of the 100 most influential people in the world. To celebrate its highly anticipated release, TIME hosts an exclusive Gala event in New York City attended by current and past TIME 100 honorees. With its extraordinary mix of world leaders, innovators and celebrities, the TIME 100 Gala is recognized as one of the world’s most high-profile annual events and for the 5th consecutive year Empire was proud to serve as the event’s producer.
The 2013 TIME 100 Gala took place at the Frederick P. Rose Hall, home of Jazz at Lincoln Center. Participants and performers included Christina Aguilera, Vice President Joseph Biden, Jimmy Kimmel, Senator Rand Paul, Gabrielle Giffords & Mark Kelly, as well as Time Warner Chairman and CEO, Jeff Bewkes, and TIME Managing Editor, Rick Stengel.
The Gala was also attended by a global who’s who of icons from industry, culture, sports, fashion and politics including Steven Spielberg, Justin Timberlake, Lena Dunham, Jimmy Fallon, Instagram’s Kevin Systrom, Jennifer Lawrence, Padma Lakshmi, Daniel Day-Lewis, Frank Ocean, Amy Poehler, Claire Danes, Harvey Weinstein, Aziz Ansari, Michael Kors, Fareed Zakaria, and Ricky Gervais.
The TIME 100 consisted of red carpets on three floors, an elegant cocktail reception, a seated dinner & program that combined keynote remarks, musical performances and toasts by the evening’s honorees, and an after party. The event was sponsored by Chivas Regal 25 and Citi.
As one of the world’s most high-stature events, the TIME 100 draws extensive global media coverage which this year included the New York Times, Wall Street Journal, the Today Show, Huffington Post, FOX, Forbes and many others. BizBash Media named the Gala the #1 Media Event of the Year.
With the world watching through such extensive coverage, the production of the TIME 100 requires precision execution. Empire was proud to work closely with the TIME team to deliver a flawless evening.
Empire’s responsibilities as producer included event design & décor, talent booking & coordination, venue and catering logistics (provided by Great Performances), technical production, broadcast and Internet stream facilities, stage management, staffing, front of house logistics and security.
Empire is one of the world’s leading producers of high-profile events and is proud to again have been chosen to produce the TIME 100.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
