Empire Produces the Innaugural Russia Business and Investment Summit in New York

Oct 1, 2011

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On October 27th and 28th 2011, Empire Entertainment produced the first Russian Business and Investment Summit at the New York Stock Exchange. This summit was created to jumpstart American and foreign participation in Russia’s economic growth and to boost activity of listings and trading on the NYSE Euronext. In addition to production management, Empire created outreach materials that activated powerful sponsorships such as Ernst & Young, Russian Standard Vodka and Terex Corporation.CEOs of major Russian corporations, American investors and government officials were invited to meetings and panel discussions to impart valuable perspectives on the current state of Russia’s business and economy. Topics included a broad range, from policy-making trends to environmental regulations. Key speakers included Stuart Lawson, Executive Director and Senior Adviser at Ernst & Young, Congressman Bob Turner and esteemed officials, Deputy Minister Stanislav Voskresenskiy of the Russian Federation’s Ministry of Economic Development and James D. Wolfensohn, Former President of the World Bank.For the first day of the summit, Empire helped to bring together major players of Russian business by organizing one on one meetings between public and private Russian companies and investment funds at the Flatotel in midtown Manhattan. Attendees were provided with private meeting rooms to discuss valuable opportunities in their future relationships and to provide in-depth insight into the state of their businesses. After a day of business meetings, participants were invited to an Opening Gala reception that evening at the Ana Tzarev Gallery. Empire coordinated the cocktail reception complete with a fashion presentation of Russian couture fashion. Guests indulged in drinks sponsored by Russian Standard Vodka, Dozortsev & Sons, and Zhiguli Beer and lavished over Russian influenced hors d’oeuvres provided by Tatiana Restaurant. Roaming models showcased fashions designed by Oksana Remi Couture, Alex Teih, Helen Yarmak and accessories by Alex Soldier Jewelry and M.Y. Accessories. Meanwhile, guests enjoyed each other’s company against the backdrop of Ana Tzarev’s vibrant and richly colored paintings.The second day of the summit took place at the New York Stock Exchange where Empire produced a series of panel discussions concerning the full breadth of the Russian market. Panels included speakers from key Russian companies in telecommunication, pharmaceuticals, energy, and more. That afternoon, VIP participants were invited to ring the closing bell of the New York Stock Exchange. The summit was closed with evening drinks and reception at the New York Stock exchange’s illustrious boardroom.The two-day summit was a great success for businesses and investors alike. A leading organizer of corporate meetings, Empire set the stage for valuable business connections and truly meaningful networking.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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