Empire Produces the Flawless Foundation's 2nd Annual Perfection Party

Apr 1, 2011

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On Saturday, April 9th, 2011, Empire Entertainment produced The Flawless Foundation’s second annual Perfection Party at the Otto Khan and James Burden Mansions in New York City. Upon arrival at the Perfection Party, Former Congressman Patrick Kennedy greeted the guests of the panel discussion entitled “The Best Kind of Different” with a gracious speech, noting his own long-term commitment to Mental Health Advocacy. A lively panel discussion, featuring the world’s leading mental health experts and advocates ensued. The panel was moderated by Lisa Bloom, a civil and children’s rights attorney, television host and author of the upcoming book, Think: Straight Talk for Women to Stay Smart in a Dumbed-Down World. The panelists included J. Stuart Ablon, PhD, of Harvard Medical School, and Director of Think:Kids at Massachusetts General Hospital, Harold S. Koplewicz, MD, one of the nation’s leading child and adolescent psychiatrists, author and founding President of the Child Mind Institute, Shonda Schilling; author of the New York Times Best Seller, The Best Kind of Different: Our Family's Journey with Asperger's Syndrome, and wife of retired Major League Baseball pitcher, Curt Schilling, as well as Garen Staglin, founder of the International Mental Health Research Organization, and co-founders of both The Next Frontier of the Brain campaign and Bring Change 2 Mind with Glenn Close and others. After the enlightining panel discussion, guests proceeded to the cavernous portico, festooned with cherry blossoms for an elegant reception featuring champagne from Knudsen Family Vineyards and Argyle white wine. Guests were then escorted to a dinner prepared by renowned Chef David Burke paired with the wines from Staglin Family Vineyard. Once guests were seated, the anchor from WPIX News at Six, Jim Watkins gave a toast to Patrick Kennedy, congratulating him on his recent engagement to Amy Petitgout.At the conclusion of the evening, guests were given Chef David Burke’s signature dessert, cheese cake lollipops and left with a lovely “Flawless Foundation” canvas gift bag including Thank-you cards by Gratitude designs and a copy of Shonda Schilling’s book, The Best Kind Of Different.Empire Entertainment served as overall event producer for the event and was responsible for all event logistics, press, and technical production. Empire worked alongside Pamela Morgan’s Flavors to create a consistent look and feel for the evening.Emnpire is a leading producer of not for profit and gala events.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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