Empire Again Produces His Holiness the XIV Dalai Lama's Teachings at Radio City Music Hall

May 1, 2010

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When Healing the Divide and The Tibet Center invited His Holiness the XIV Dalai Lama of Tibet to again present his teachings in New York City, they engaged Empire Entertainment to serve as the production company. Following the success of His Holiness’ visit to New York in October 2007, Empire Entertainment eagerly agreed to return. Working in partnership with Healing the Divide, The Tibet Center and Radio City Music Hall, Empire worked on every aspect of the program including set design, logistics and technical production. Over the course of three days, His Holiness' delivered six, two-hour sessions on the topics of “A Guide to the Bodhisattva’s Way of Life” by Shantideva, and Nagarjuna’s “Commentary on Bodhicitta”. The historic teachings drew full houses for three consecutive days and the public talk entitled “Awakening the Heart of Selflessness”, was introduced by Richard Gere, and was completely sold out.Each session was simultaneously translated into three different languages: Cantonese, Mandarin and Korean. In addition to its role as producer, Empire was able to secure sponsors to donate services in order to keep event costs to a minimum. ABC Carpet & Home generously donated carpeting and staging items while Turning Star discounted their fireproofing services for all flammable items. Empire coordinated the briadcast-quality recording of each session with a four camera, high-definition video package which included one robo-cam to capture His Holiness’ expressions up close. Empire is honored to have had another opportunity to present His Holiness the XIV Dalai Lama at Radio City Music Hall. Empire is a leading producer of major public and civic events and programs.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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