Empire Japan Produces a Series of Holiday Performances at Omotesando Hills Shopping Center

Dec 1, 2009

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When Omotesando Hills, one of the most prestigious and luxurious shopping centers in Tokyo, Japan, wanted to do something special for the 2009 Christmas and 2010 New Years season, they decide to program a series of live events and turned to Empire Entertainment Japan to help them realize their vision. More than a shopping mall, Omotesando Hills is the cultural and fashion center point of Japan. For this reason, events in this complex always receive a lot of media attention across the country especially during the Christmas season. Designed by world famous architect Tadao Ando, Omotesando Hills is one of the most popular sites to visit for Asia's fashion leaders and fashion forward tourists. Empire worked with Omotesando Hills to expand their brand through this Christmas program.

To accomplish this, Empire Entertainment’s Japan office programmed various artists to appeal to various segments of Omotesando Hills’ upscale clientele. Performers that appeared as part of this holiday series ranged from current pop artists such as May J. & MAY’S, Safarii to established veterans who know how to work any kind of crowd such as Ide Mariko and Naomi Grace. Also included were DJs AYUMi and DJ AMIGA to add a spice in to the holiday season, and Miss Universe Japan / Opera Singer Ogawa Satomi to get the crowd fully into the seasonal mood. When the New Year’s sun rose, Tonfu, Fusion Japanese Koto musicians greeted the crowd.The slope inside the mall is identical to the angle of the Omote Sando road that runs alongside the mall creating a six story visual panorama with winding balconies that wrap around a central, focal point on the grand staircase. On this staircase a grand Christmas tree was placed which served as a visual backdrop for the performances. Thus Empire was able to make use of the building's unique architecture to achieve maximum visual effect.Omotesando Hills was extremely happy with the results of this series and Empire was delighted to bring the talents of these various artists this great venue, and to help put smiles on the faces of thousands of Tokyoites shopping for their love ones during Christmas Season.

Empire is a leading booker of all forms of entertainment for retail centers, building launch events, civic plazas and real estate developments with existing performance facilities and stages. Empire Entertainment Japan K. K. is headquartered in Tokyo, Japan and operates on behalf of private clients throughout Asia.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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