LUMA performs for Toyota Solara Press Event at the New York Auto Show
At the 2003 NYC Auto Show, Toyota needed a dynamic way to reveal their new Solara Automobile at a press event at the Jacob Javitz Center. Working with production company 02 Creative and in association with George P. Johnson & Co, LUMA created a runway of light in the dark routine set to music. The Solara came in during this blackout and undulating waves of light reflected off the side of the car. When the lights came up, the car was revealed but there was no sign of the methods by which the effect was created. The client was thrilled with LUMA's creative process and their ability to work closely with the client to develop performance solutions that meet their needs.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
