Empire Delivers The Scorpions in Shillong, India as Part of Their First-Ever Tour of India

Dec 1, 2007

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E18 is a fast growing and highly-respected producer of live and corporate events in India. Recently, E18 and Empire Entertainment entered into a partnership with to help secure and promote international headline talent in India as E18 moves aggressively into the concert business.E18's extensive experience and formidable capabilities throughout the subcontinent, coupled with Empire's unparalleled access to talent relationships worldwide make this partnership a major development in this one of the fastest growing markets in the world. For the first project, Empire worked in conjunction with one of it's European partners, General Entertainment, to deliver the World-renowned German heavy metal superstar band The Scorpions to perform in Shillong, India as part of their first ever-tour in India. The concert was an amazing success. Estimated attendance at the concert event was more than 28,000 people.

Logistically there were many challenges to be overcome that just added to the events success. E18 managed to move 25 tons of sound, lighting & trussing pulled together from five different vendors to this remote part of North East India. Equipment had to be transported via various forms of transportation including trucks from Cochin and Delhi, a plane from Mumbai and three trains from Delhi.The concert generated a huge amount of media coverage. Print media in major India cities including Mumbai, Delhi, Bangalore, and Kolkata called the event the Largest Concert ever in India!!! MSN India wrote: "Scorpions leaves Shillong dazzled - Thousands of fans danced and sang themselves to frenzy as the legendary heavy metal band Scorpions gave a high voltage performance before a packed stadium in Shillong, India's 'rock capital'. An estimated 30,000 people thronged the Jawaharlal Nehru Stadium in state's capital as the German heavy metal group belted out their all-time hits and classics for close to two hours in the temperature that stayed in a single digit."India is a leading developing market for entertainment & events and Empire is proud to be a partner with E18, experienced with many years of projects in that region.

Empire is a leading advisor and partner to producers on every continent and a gateway to word class entertainment.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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