Pink Martini Headline a Glamorous Party in Hong Kong, China
When a well-respected, Hong Kong-based production company was searching for the ideal talent to headline an important event for an international jewelry company's top customers, they turned to Empire Entertainment. The entertainment for this spectacular event needed to be suitable for a highly discerning group of high net worth individuals and would have to integrate effectively into the sumptuous visual surroundings designed by the production company. Empire worked with the client to identify several candidates and ultimately negotiated with and secured the client's first choice, Portland, Oregon-based orchestra Pink Martini, to perform at the event in their debut China performance.
Pink Martini are a 14 piece contemporary orchestra, led by Chinese-American musical director Thomas Lauderdale and fronted by female vocalist China Forbes. They have performed throughout the world including at the Hollywood Bowl and the Grand opening of the Disney Concert Hall. Pink Martini play elegant music ranging from jazz standards from the 1930s and 1940's to original contemporary originals. The band performs songs in French, Italian, Spanish, Portuguese, Arabic, Japanese, Greek, and English. Their music is elegant, sophisticated and ideal for champagne celebrations throughout the world. For this singular event, every detail had to be precisely managed and Empire and the client worked closely with Pink Martini on elements ranging from song list and sequence, to costuming, hair, makeup, and jewelry.
Pink Martini even agreed to learn and rehearse a Chinese song, which thrilled the audience when it was performed as a surprise. After Guests finished dinner at the event, the stage was revealed and Pink Martini played a 75-minute set which soon had guests up and dancing along with several professional dance couples in costume who had been brought in for the evening. Pink Martini's Chinese song brought applause from the audience and their dance-oriented renditions songs like Brasil and Dancez-Vous kept them cheering for encores. The evening ended with a pink champagne VIP meet & greet with the band backstage with the client's managing directors and top customers. For this engagement Empire worked closely with the production company to contract the talent, manage visas and work permits, travel, hotel & ground transportation logistics, production and creative details.
Empire is a leading provider of headline entertainment to production company partners throughout the world. Through its relationships with these companies and Empire's own Asia and Latin America divisions, Empire is able to offer world-class production & entertainment services whether the venue is in Hong Kong, China or elsewhere.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent