East Meets West at an exclusive VIP Reception produced by Empire Entertainment Japan in Tokyo

Sep 1, 2005

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When this Major Financial Services Company sought to create a special evening for approximately 200 VIP guests attending the firm's 2nd annual Investors Conference in Japan, it called on Empire Entertainment's Tokyo office to help it create a dinner reception for it's mainly non-Japanese guests. The client's directives were that the dinner be both unique and memorable and that it effectively fuse both Eastern and Western influences, a major theme the conference.Working to the client's brief, Empire quickly outlined and began producing an extraordinary event. Empire was able to secure space at the Mitsui Club in Tokyo, a grand historical facility originally built and owned by the powerful Mitsui family of Japan. The building is now an exclusive members-only club. The club and its grounds are perhaps one of the earliest examples of East/West fusion in architecture in Japan. Built during the Meiji era, under the direction of renowned British Architect Josiah Conder, the compound consists of a large western style main hall located just inside the front gate, leading to a large 4.9 acre Japanese Garden accessible from the back terrace of the main hall.The fusion theme continued through the rest of the evening as guests were treated to a combination of Japanese and International cuisine and live dinner entertainment which successfully fused various western and eastern artistic and cultural elements in interesting and non-conventional ways.

The evening's entertainment opened and closed with energetic sword fighting performances by a group who are known for their work choreographing the fight scenes in Quentin Tarantino's motion picture Kill Bill, Vol. 1 and playing the Crazy 88 characters in the movie. The guests were also treated to a unique dance performance, during the mid point intermission, by an accomplished Japanese tap dancer tapping to the sounds of a traditional Japanese Biwa string musician. The heart of the evening's entertainment though was a live painting exhibition by talented calligrapher-painter, Toun Kobayashi, who created impromptu a large Japanese landscape painting covering the length and height of the main stage. Kobayashi sensei was assisted throughout his performance by the inspirational sounds of a musical fusion ensemble consisting of an Australian didgeridoo musician and traditional Japanese musicians playing the shamisen and the Shakuhachi flute. By the end of the program, Kobayshi sensei's performance finally culminated in a striking work of art that was traditional in its style, but also relevant to the client and the guests attending the evening's event.

The event was a huge success, thoroughly enjoyed by both the client and the guests. The only regret was that the evening had to end - at least the scripted part of the program. As those who are familiar with Tokyo know, the evening rarely ends with only one party. So Empire's staff stayed to help each guest to secure transportation and give directions to get to their next stop for the evening. Empire Entertainment's Asia-Pacific office, located in Tokyo Japan, enables Empire to better serve the needs of its clients in Japan and Asia. Empire Entertainment Japan adds to Empire's international reach by providing a high level of local expertise and on the ground support for its clients in the Asia Pacific region.

Whether you are a Japanese or Asian client planning an event locally within the region, whether you are a Japanese or Asian client planning an event somewhere else in the world, or whether you are an international organization from another region planning an event in Asia-Pacific, Empire Entertainment Japan is the ideal, full-service event production and entertainment booking partner for events in the Asia-Pacific region and throughout the world.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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