All-Female, Classical Music Superstars BOND for High-Tech Event in Germany

May 1, 2004

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When Velocity Communications recently consulted Empire Entertainment regarding a headline performer for an event in Germany, there was one act that was perfect for the audience. Velocity had explained that the attendees of the engagement were going to be 1,200 key clients, premier partners, special guests, and staff of a world-renowned technology corporation. Most of these guests were to be non-English speaking, men in their 30's - 50's. The entertainment needed to be elegant without being boring; glamorous but still exciting enough to keep the attendees' attention. And of course, the performance needed to be essentially non-verbal to suit the international audience. Empire immediately suggested the female string quartet "BOND".

Initially hailed "the Spice Girls of classical music", the four attractive women who make up the group have demonstrated that they are not all style-over-substance by composing a vibrant worldbeat sound all their own. Their debut album, "Born" (2001) showcased the band's mix of salsa, house, and European folk stylings. Combined with the performers' supermodel looks, the music helped the album sell over two and a half million copies worldwide, and led to the group performing at high-profile events like the "Pavarotti with Friends" concert in Italy, the MTV Awards in the United States and Singapore, and at the Royal Albert Hall in London, and high profile endorsements & commercial campaigns for multiple brands including Raymond Weil watches. Empire knew that the band's unique blend of sex appeal and elegant high-energy classical music made them the ideal show for the crowd.After seeing the troupe's video, Velocity Communications and the end-client agreed they were perfect. While BOND was touring Asia at the time of the event in Germany, Empire was able to secure them for the project. As can be seen in the accompanying photo, Velocity Communications transformed The Kraftzentrale in Duisburg, Germany (a former steel foundry) into a lively, dynamic banquet and concert venue. Dramatic use of lighting on flying "Hexawing" scrim and vibrant staging set the tone for a magical evening. And BOND outdid themselves as well.

As one of the clients from Velocity wrote to us after the show, "in short, the experience was the best we have ever had. BOND was fantastic. [The end client VIP's] lined up to meet them afterwards including the CEO. And yes, the male audience lined up during the entire show to take photos. They are hot, sexy and talented. Thank you so much for taking care of us and our client." Empire Entertainment is a leading presenter and producer of headline performers at special events worldwide. We have our fingers on the pulse of the best new entertainment on every continent and excel at recommending and securing the best possible entertainers for any specific audience, regardless of their nationality.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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