Empire Entertainment produces unprecedented technology conference

Nov 1, 2000

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In November 2000, Empire produced an extremely successful emerging technology conference / expo for one of the world's largest financial services firms.The two day event was held at Bridgewaters, at the South Street Seaport, New York City, and featured next generation technologies from nearly 70 high-tech firms & organizations including Microsoft, MIT Media Lab, Mercedes-Benz, TiVo and others. The participating companies showcased the latest wireless, voice-activated and internet appliance products in a unique, comfortable & multi-functional environment designed and produced by Empire Entertainment.Top Internet and technology speakers were also on hand to share their technological predictions and strategies in several general sessions, some of which were broadcast to international locations via satellite. The event was instrumental in helping to position this financial services client as a leader in emerging technologies.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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