Global Financial Services Company National Sales Conference
Last Spring, Empire produced the national sales conference for over 1300 employees of a global financial services company at the Wyndham Anatole in Dallas, TX. For this most important annual program, Empire served as executive producer, responsible for all aspects of delivering two general sessions, eight breakout sessions, multiple awards programs and a banquet event and party. Achieving the right message for this conference was especially important as the client company sought to strike the right balance between focus on positive growth opportunities and acknowledgement of 9/11-related setbacks. Moreover, it was necessary to meet the challenge of delivering a conference of the highest quality consistent with past years' programs, with a greatly reduced budget. Empire's work on this program met all of our client's objectives and achieved very high ratings from attendees in terms of the value of content as well as the quality of execution. The success of this conference was instrumental in helping the client move beyond the recent difficulties, and to focus clearly on the opportunities of the future.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
