Uber Elevate Asia Pacific Expo

Aug 1, 2018

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UBER announced in the Uber Elevate Asia Pacific Expo on 30th August that, Japan is 1 of the 5 markets being considered for the launch of a very exciting form of urban transportation in the foreseeable future – Flying Taxi, in 2023.

By 2023, UBER will be testing the on-demand platform for flying cars!

Empire Entertainment Japan was proud to be produced the 2-day summit and Expo, partnering with Uber's in-house creative team which outlined exciting plans involving policy makers in and outside Japan, business partners and media from Asia Pacific area.

The meeting was kickstarted by Mr. Barney Harford, COO of UBER and also participation from the Tokyo Governor, Ms. Yuriko Koike. She expressed her excitement with cars crossing the sky soon become a reality. Back-to-back presentations were then provided by the Uber Elevate team. There were also various exhibitions demonstrating the newest ideas and products available, one of them being a virtual flying taxi simulator, shown by VR glass and provided by Jaunt.

The evening was wrapped up with a cocktail reception and VIP dinner. Empire is involved in the planning, construction, AV, show calling, registration management, operational staff management, photography as well as video documenting this future milestone of urban transportation history.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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