Neon Trees Perform for a Leading Technology Company

Mar 1, 2015

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Empire is often asked what band we think is the "next big thing". When one of the world's leading technology companies asked us just that in 2014, we delivered Jason Derulo before he was a household name. As the followup in March 2015, Empire recommended and contracted Neon Trees, who had the crowd on their feet throughout their high-energy set. Hits such as "Sleeping With a Friend", "Everybody Talks", and "Animal" had the attendees screaming for more. And we predict there will be much more from this band, indeed.

Empire is one of the world's leading provider of headline talent for special events. Whether our clients need a classic artist or a current cutting-edge performer, we pride ourselves on being able to quickly identify the artists who fit your budget as well as your audience demographics.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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