A Dynamic Performance by Rodrigo y Gabriela
The quintessential backdrop of crystal blue waters and blond beaches of Aruba served as the backdrop to an incentive program rewarding an international top performing global sales team. The perfect headline entertainment for the island vibe: the 1.5 million album-selling, blockbuster movie-scoring, sold out worldwide-touring, White House performing, international sensation, Rodrigo y Gabriela.
On Saturday, April 18, a warm and breezy Caribbean night, attendees and their spouses mingled on the private lawn of Aruba’s Ritz Carlton to witness the dynamic duo. Once onstage, their music – an upbeat hybrid of rock, nuevo flamenco with a heavy metal flare – did not disappoint. While mostly original and instrumental, the dynamic performance included a few covers, like Radiohead’s Creep. Following the performance, Rodrigo y Gabriela graciously greeted and talked with VIPs, taking photos.
For this incentive program, Empire worked closely with SWIFT Smart Solutions. SWIFT is a leading producer of large-scale meetings, events and training development for it’s corporate clients and Empire has enjoyed a solid collaboration with SWIFT for over a decade. Empire identified the best possible talent candidates, negotiated the performance contract, and facilitated the production and logistics plan to support the concert while SWIFT handled all technical production, as well as the spectacular Aruba venue selection and design.
Empire is a leading provider of headline entertainment for international corporate meetings and events and is deeply experienced in overcoming the challenges of presenting headline entertainment outside of the US.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
