Three: Weeks, States, Multi-Grammy Winning Headline Artists, & Happy Clients

Dec 1, 2012

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Recently Empire Entertainment had the opportunity to deliver three musical headline artists on three successive weeks in different locations for three different happy clients. The artists included Usher, Train and Wyclef Jean. November 28, 2012 – Dallas, TXWhen a private client wanted to treat their 800 meeting attendees to a special night out, the turned to Empire to provide the perfect headline entertainer. To announce the surprise performer, Empire worked with the band to create a special video message that was shown during that day’s general session. That message came from Pat Monahan, the lead singer of the award-winning band, Train. Pre-show, band members Pat, Scott Underwood and Jimmy Stafford participated in a meet & greet with 100 guests. When it was time for the rocking concert to begin, a client executive took to the stage to introduce the band, as the curtain opened behind her, kicking off Train’s 80-minute set. In between performing their greatest hits: “Meet Virginia,” “Drops of Jupiter,” and “Hey, Soul Sister,” they also performed client requested covers: Led Zeppelin’s “Ramble On,” Aerosmith’s “Dream On,” and Journey’s “Don’t Stop Believin’” during which two attendees were called up on stage for a sing off and a signed guitar was given out to the winner. Empire was responsible for contracting Train as well as providing all technical and logistical support for this perfect headliner.When a private client sought a world class headliner for an intimate group for the final night of a celebratory week, they turned to Empire to secure talent for a night that they’d never forget, Empire delivered an extremely special, private concert with one of the best-selling artists in American music history, Usher. Prior to dinner, Usher participated in an intimate meet & greet with the guests, getting them excited for the performance of a lifetime to follow. As the concert began, guests flocked in front of the stage, where Usher, his full band and dancers performed a 90-minute greatest hits set including “OMG,” “Yeah,” “Caught Up,” “Without You,” “DJ Got Us Falling In Love,” and his most recent hits “Scream” and “Climax.” This incredible show took place in front of an intricate backdrop of huge LED panels with full, major arena show lighting. This headliner, in this spectacular venue was a hit with the high level attendees. December 15, 2012 – Miami, FLWhat can make your wedding day even better and more special? Sometimes it is the addition of world class entertainment to the celebration. This was the case when a client from Miami wanted the Grammy winning, multi platinum recording artist Wyclef Jean to perform at their wedding at the luxurious Mandarin Oriental. Based on our many prior experiences with this artist, Empire booked Wyclef Jean with his full band and worked closely with their road and production management to create a production scenario that could be achieved in the intimate reception space. Wyclef performed a 60 minute set of his hits with some Fugee classics. The guests stood and danced throughout the performance. The clients and their guests were ecstatic. Empire handled all booking and logistics working closely with wedding planners at David Tutera Events to ensure a smooth experience from load-in to load-out. Whether it’s securing headline musical, comedy or variety talent, contracting or handling production or logistical needs, Empire Entertainment is leader in delivering the biggest names in the world for private performances.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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