A Short Trip to Traditional Japan
Showcase of Traditional Performing Arts at Haneda Airport, Japan. The Haneda Airport International Passenger Terminal played host to a "Short Trip" to the world of Japanese traditional performing arts in which visitors at the terminal could enjoy an informal taste of some of Japan's unique performing art forms.
Traditional Japanese song and dance was performed on an open stage, including a spectacular lion dance, “shamisen” and “koto” playing, with "Shinnai" ballad singing by strolling musicians. Visitors could also take part in a Japanese tea ceremony, or watch and even try the skills of Japanese musical instrument-making craftsmen.
Empire Entertainment Japan was comprehensively responsible for planning, managing and manning the event which gave those leaving and entering the airport terminal a highly authentic, yet delightful taste of Japanese culture.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
