Empire Produces a Spectacular, Star-Studded Celebration for a Russian Family
When a longtime Empire client and notable Russian family sought to celebrate their 40th wedding anniversary in New York City, they turned to Empire to serve as their producer. The event at the historic Metropolitan Club on Fifth Avenue and 60th Street was attended by an audience of over 200 Russian oligarchs, political figures and celebrities, and included over a dozen performances by many of Russia's and the world's biggest stars.
The evening began with an elegant cocktail reception in the Metropolitan Club's Great Hall with its marble walls, imposing staircase and lavish ornamentation. The anniversary couple greeted and posed for photos with arriving guests in a receiving line while a team of Russian hostesses received gifts from the attendees. At the center of the Great Hall, a large bar stood with giant ice sculptures formed to create ice buckets for magnums of champagne. After the cocktail reception, guests moved upstairs into the President's Ballroom where Empire had created an elegant dinner setting. Guests were seated at the lavish tables, each set with custom-made gold and salmon-colored damask linens and chair covers, gold plates, glassware & flatware, hemstitched napkins embroidered with the family crest and ornate floral displays of peach, yellow and pink roses.
The program began with welcome remarks by emcee and Russian television star Yana Churikova who conducted the entire evening's program in Russian. Yana then introduced a video about the couple that set the theme for the evening. Since the couple met at a train station, the video and the segments of the evening would each reflect a different 'station' of their lives including periods in Tajikistan, Europe, Israel the the United States. Performances included a 45 minute set by International superstar Julio Iglesias and his full band, Russian crooner Alexander Kogan, Lev Leshchenko, hockey player Vladislav Tretiak and ethnic performers from Tajikistan. At the conclusion of the dinner, a surprise performance by a real Gipsy orchestra of singers and dancers got the guests on their feet and led them to the extraordinary, historic West Lounge that Empire had transformed into a nightclub cabaret.
On one end of the room Empire had created a huge proscenium stage finished with architectural details that perfectly matched the room, a large custom dance floor featuring the family crest and cabaret seating at tables appointed with burgundy and gold linens and chair covers and, red flowers with red, Baccarat-style cut glass votives. The candle and pinspot-lit tables gave off a gorgeous red & gold glow beneath the gorgeous ceiling frescoes. Yana Churikova then introduced the last surprise performance of the evening, the legendary Diana Ross, who performed a 45-minute set of her greatest hits including "I'm Coming Up," "Mr. Postman," and "You Can't Hurry Love," that had the entire audience dancing.
For this ambitious program, Empire was responsible for overseeing every detail from event design and decor to production, staging, talent logistics, stage management, catering planning, staffing and flow. Joining the project was decor partner Colin Cowie Lifestyle and the Metropolitan Club provided extraordinary service.Empire is a leading producer of private events, parties and milestone celebrations and has worked extensively for many of Russia's most prominent families.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent