Empire Delivers General Colin Powell for the Keynote Address at an Executive Retreat

Mar 1, 2011

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When a global corporation sought an internationally-recognized keynote speaker who could personify exemplary leadership across a diverse organization, they once again turned to Empire Entertainment to recommend appropriate candidates. The chosen keynote speaker would need to be globally-known and able to deliver important messages to the company's CEO and top executives that would reinforce and underscore the content presented by business speakers earlier in the program. Empire ultimately delivered General Colin L. Powell, USA (Ret.), the first African-American chairman of the Joint Chiefs of Staff, the 65th Secretary of State, and one of the most admired and respected leaders in America today. He is also one of the world's best speakers. General Powell's informative and inspiring keynote presentation exceeded the client's expectations and met their objectives perfectly. General Powell's remarks about the challenges of coordinating across the diverse cultures of the Army, Navy, and Air Force and his insights on dealing with and leading through complexity engaged the executive level audience and the served to strongly support the overall meeting content. Whether the audience requires a motivator, inspirational speaker, a topic-specific expert or just someone to engage and entertain, Empire is the ideal one-stop-shop for every type of keynote speaker.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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