Empire Produces International R&B Stars En Vogue on the French Riviera

Jun 1, 2005

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When an automotive company wanted to entertain their dealers at a key announcement show in glamorous Cannes, France, they turned to Empire Entertainment to secure a headline concert act that would suit the upscale audience and the fashionable surroundings.Leveraging its music connections, Empire was able to reunite three of the original lead singers of the five time Grammy Award nominated group En Vogue, to play the party.En Vogue, who are an internationally-known, female-led R&B act, performed a high energy headline concert for this exiting vehicle unveiling which took place at the same time of the annual Cannes Film Festival.Onstage, En Vogue performed all of their hits including "Hold On", "You're Never Gonna Get It", "Whatta Man" and "Free Your Mind" while the audience became a sea of backup singers & dancers. En Vogue's performance was a home run for the audience and the group are performing a follow up engagement for the same client.

From Cannes to Tokyo, from Buenos Aires to Sydney, Empire Entertainment delivers superstar talent for every setting.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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