Empire Entertainment Brings the Sounds of Motown to the 2005 Kentucky Derby

May 1, 2005

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When a global corporation sought to hold a high level client event on the eve of the Kentucky Derby in Louisville, KY, they turned to Empire Entertainment to help them secure the right talent for this very special event.Empire worked with the client to help guide the selection of talent based on a variety of criteria and ultimately helped the client decide upon a fabulous Motown show featuring two Rock and Roll Hall of Fame inductees, the Temptations and the Four Tops.The show took place in a tent and followed a sumptuous barbecue dinner.

First up were the Four Tops who performed a 60 minute set that included many of their greatest hits such as "Baby, I Need Your Loving," "I Can't Help Myself (Sugarpie, Honeybunch)," "It's the Same Old Song," "Reach Out (I'll Be There)," "Bernadette," "Walk Away, Rene," "Standing in the Shadows of Love," "Shake Me, Wake Me," and "Still Waters Run Deep."Then, after a set-change of just 4 minutes, the Temptations took the stage and got the crowd dancing again with a high energy, 60 minute set that included "The Way You Do The Things You Do," "My Girl," "You're My Everything," "Get Ready," "Ain't Too Proud To Beg," "(I Know) I'm Losing You," "Cloud Nine," "Runaway Child, Running Wild," "Ball Of Confusion," "I Can't Get Next To You," "Masterpiece" and "Just My Imagination."Both acts displayed their distinctive Motown stage choreography and both bands performed with the backing of a powerful 10 piece horn section provided by the Tuscaloosa horns.For this engagement, Empire provided all talent contracting and coordination, air, room & ground transportation logistics, production coordination, backstage wrangling and onsite stage management.

Whether a classic oldies act or today's newest musical superstars, more companies turn to Empire Entertainment than any other company to help them secure the right talent for their events.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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