Four Seasons of Traditional Japanese Entertainment Thrills a CEO Audinece in Tokyo, Japan

Sep 1, 2000

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For a client dinner event held for a high level Japanese and American audience at the Four Seasons Chinzan-So in Tokyo, Empire conceptualized, designed and produced a series of traditional Japanese entertainment vignettes that were performed between courses. The evening's 'Four Seasons' theme featured live entertainment, Ikebana (floral arrangements) and stage design that symbolized each of Japan's seasons. The Autumn segment featured Taiko drummers & dancers performing before an arrangement of harvest foliage. The Winter segment featured an ensemble of Koto & Shakuhachi, a dance by a solo performer in a sea of fog and a giant brush stroke painting backdrop that was created live by renowned suiboku-ga artist Tohun Kobayashi. The Spring vignette celebrated the cherry blossom (Sakura) festival and featured female dancers dressed in furisode kimono performing a traditional dance with fans & cherry blossom boughs. The Summer piece was based on the fireworks festivals that are held each Summer throughout Japan. This finale included a fiber optic simulation of fireflies, singing children with glowing lanterns, the renowned Tokyo Dagekidan Taiko Drum Troupe and a team of dancer / acrobats. The breathtaking performance concluded with simulated fireworks and a standing ovation.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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