3rd Annual Gerry Red Wilson Foundation Comedy Benefit Show

Jun 1, 2002

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On June 11, 2002 Empire Entertainment produced for the 3rd year in a row, the Gerry Red Wilson Foundation Comedy Benefit Show in conjunction with The Toyota Comedy Festival at Town Hall in New York City. Each year, Empire works within the national comedy community to deliver the Toyota Comedy Festival's centerpiece show. The 2002 lineup featured performances by headline comedians including Dave Attell, Lewis Black, Jim Breuer, Eddie Brill, Adam Ferrara, Greg Fitzsimmons, Kevin Meaney, Patrice O'Neal, Colin Quinn, and Jon Stewart, with musical support by The Fenwicks.

Empire handled all talent booking, coordination, production & logistics for this public show, which has raised more than $100,000 for the Foundation. The Gerry Red Wilson Foundation is an organization dedicated to heightening awareness of and raising funds for research into a cure for meningitis.Empire is a leading producer of festival entertainment and is the industry leader in presenting comedians for corporate events.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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