July 2022. Tokyo, BAIA

Red Bull recently called on Empire to design an experience to help launch their latest drink, “THE BLUE EDITION” Ocean Blastupon the summer heat of Japan.

A refreshing lychee-flavored energy drink with a summery feel, the launch experience was produced at one of Tokyo’s newest and most popular clubs, BAIA. Empire transformed the venue, drenching it in blue and combining both real and digital elements including sand, trees & animated waves and fireworks, allowing guests to be transported into this BLUE EDITION world.

Empire, handling all aspects of production, design, construction and operation, is proud to work with Red Bull once again.​

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Japan's top event production company, empire entertainment japan produces music, press, product launch, keynote, premiere and experiential events for many of the world's most respected brands. Empire's award winning video and film production team produces commercials, film, Internet shorts and viral videos for our many clients. Empire Artists represents top talent from genres such as video, dance, fashion, technology and variety performance for both corporate and theatrical engagements. Artists represented by Empire Artists include, enra, Marco Tempest, Alexa Meade, Han Ahn Soon, Yo-Yo world champion Black, Circus of Now and Taiko performers Mico Rhythm. Empire Entertainment Japan, based in Tokyo, is the premier experimential marketing and corporate event production agency in Japan.