February 2021. , Virtual

Bandai’s “Kamen Rider”, remains one of the most popular metaseries in Japan, with yearly reincarnations of the insect-motif masked superhero battling supervillains in an action-packed world. On February 10th, Bandai crossed over into the fashion world launching, “HENSHIN by KAMEN RIDER”, a new themed clothing line based on the legendary Tokusatsu franchise.

Bandai with the help of Empire, was responsible for the brands online launch, designing a special virtual pop-up experience. Using Empire's customizable “Virtual Platform”, customers experienced the latest in virtual space creation, transporting them to the powerfully 3 dimensional futuristic world of HENSHIN. With just a click, customers had the ability to move around the digital space, having access to immersive promotional videos and limited edition sneakers and fashion line-ups.

Empire’s “Virtual Platform” is a highly immersive virtual space that can be used for any events from pop-ups to exhibitions to virtual seminars.

Official website:

Virtual pop-up store:

©Ishimori Pro, Toei

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Japan's top event production company, empire entertainment japan produces music, press, product launch, keynote, premiere and experiential events for many of the world's most respected brands. Empire's award winning video and film production team produces commercials, film, Internet shorts and viral videos for our many clients. Empire Artists represents top talent from genres such as video, dance, fashion, technology and variety performance for both corporate and theatrical engagements. Artists represented by Empire Artists include, enra, Marco Tempest, Alexa Meade, Han Ahn Soon, Yo-Yo world champion Black, Circus of Now and Taiko performers Mico Rhythm. Empire Entertainment Japan, based in Tokyo, is the premier experimential marketing and corporate event production agency in Japan.