Longchamp Japan "Longchamp x Pokemon" Launch EventMY PLIAGE® SIGNATURE POP-UP"

August 2020. Tokyo, Omotesando Hills

From August 21st to August 31st, 2020 at the beautiful shopping complex, Omotesando Hills, Longchamp Japan with the help of Empire held the MY PLIAGE® SIGNATURE pop-up event.

The MY PLIAGE® SIGNATURE, a new line of eco-friendly canvas bags launched in April is a line dedicated to the customization of the iconic LE PLIAGE® bag. With the MY PLIAGE® SIGNATURE, Longchamp lets you design striking customs bags. From the letters and numbers that you want to appear on the bag, guests have a total of 7.2 million color patterns to choose from. If they had trouble in choosing their colors, they were taken to the “Lucky Color Horoscope Corner”. Published in VOGUE GIRL, in collaboration with "Shiitake Unari Fortune Telling”, using keywords and facial recognition technology, this device helped guests choose their color patterns. Also included was popular Japanese illustrator and artist foxco's original artwork on display.

Empire worked with Longchamp Japan in the overall planning, production and management of the event. We are proud to once again work with Longchamp and continue to act as a leader in producing global fashion brand events.

​MY PLIAGE® SIGNATURE: https://www.longchamp.com/jp/ja/mypliage

Online Store: https://www.longchamp.com/jp/ja

Newsletter Sign up

Japan's top event production company, empire entertainment japan produces music, press, product launch, keynote, premiere and experiential events for many of the world's most respected brands. Empire's award winning video and film production team produces commercials, film, Internet shorts and viral videos for our many clients. Empire Artists represents top talent from genres such as video, dance, fashion, technology and variety performance for both corporate and theatrical engagements. Artists represented by Empire Artists include, enra, Marco Tempest, Alexa Meade, Han Ahn Soon, Yo-Yo world champion Black, Circus of Now and Taiko performers Mico Rhythm. Empire Entertainment Japan, based in Tokyo, is the premier experimential marketing and corporate event production agency in Japan.