Adidas Originals “NMD_R-1 G-SNK” at Atmos Con Vol. 7
October 2019. Tokyo, Hikarie Hall
When adidas Japan wanted to make a statement at Atmos Con Vol. 7, one of Japan’s largest sneaker conventions, they call upon Empire Entertainment Japan to help design and execute the perfect booth experience.
Held at Hikarie Hall Shibuya, Atmos Con Vol. 7 brought out thousands of sneakerheads for a multi brand retail experience featuring some of the globes most coveted kicks. This included Nike Sportswear, Asics, Crep Project, Fila, Puma, and Reebok Classics.
Inspired by the design of their latest footwear, the “NMD_R-1 G-SNK”, a glow-in-the-dark all-over snakeskin prime knit, an installation was created that swallowed visitors with designs of phosphorescence snake motif. Including this unique experience, the first 200 people that purchased the shoes & t-shirt set were gifted a silk screen designed tote bag.
Empire Entertainment Japan handling all aspects of production and operation, produced yet another successful event with adidas Japan.