Adidas Originals “NMD_R-1 G-SNK” at Atmos Con Vol. 7

October 2019. Tokyo, Hikarie Hall

​When adidas Japan wanted to make a statement at Atmos Con Vol. 7, one of Japan’s largest sneaker conventions, they call upon Empire Entertainment Japan to help design and execute the perfect booth experience.

Held at Hikarie Hall Shibuya, Atmos Con Vol. 7 brought out thousands of sneakerheads for a multi brand retail experience featuring some of the globes most coveted kicks. This included Nike Sportswear, Asics, Crep Project, Fila, Puma, and Reebok Classics.

Inspired by the design of their latest footwear, the “NMD_R-1 G-SNK”, a glow-in-the-dark all-over snakeskin prime knit, an installation was created that swallowed visitors with designs of phosphorescence snake motif. Including this unique experience, the first 200 people that purchased the shoes & t-shirt set were gifted a silk screen designed tote bag.

Empire Entertainment Japan handling all aspects of production and operation, produced yet another successful event with adidas Japan.

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Japan's top event production company, empire entertainment japan produces music, press, product launch, keynote, premiere and experiential events for many of the world's most respected brands. Empire's award winning video and film production team produces commercials, film, Internet shorts and viral videos for our many clients. Empire Artists represents top talent from genres such as video, dance, fashion, technology and variety performance for both corporate and theatrical engagements. Artists represented by Empire Artists include, enra, Marco Tempest, Alexa Meade, Han Ahn Soon, Yo-Yo world champion Black, Circus of Now and Taiko performers Mico Rhythm. Empire Entertainment Japan, based in Tokyo, is the premier experimential marketing and corporate event production agency in Japan.