Hanami by Namacha

April 2018. Tokyo

When KIRIN, Japan’s beverage giant wanted to find ways to increase their awareness and popularity to their green tea line “Namacha”, Empire Entertainment Japan was called upon to deliver the task.

As the 1st seasonal campaign, held at the “Ocha No Iroha” building, guests once entered were instantly engulf in a sea of cherry blossom trees. The theme of the 1st installment, “Hanami by Namacha” (Cherry blossom viewing by Namacha).

Special attention was given towards each tree when decorating this space. KIRIN with the help of Empire created an experience where one can thoroughly relax and enjoy “Namacha”. Once guest made their way through the beautiful cherry blossoms, they were then invited to enjoy original “Namacha” inspired cherry blossom sweets. Building this installation at a prime location garnered multiple interactions and brand impressions over the course of the 4 day campaign.

Empire Entertainment is a proven leader of executing innovative, consumer-face brand marketing projects across worldwide markets.​

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Japan's top event production company, empire entertainment japan produces music, press, product launch, keynote, premiere and experiential events for many of the world's most respected brands. Empire's award winning video and film production team produces commercials, film, Internet shorts and viral videos for our many clients. Empire Artists represents top talent from genres such as video, dance, fashion, technology and variety performance for both corporate and theatrical engagements. Artists represented by Empire Artists include, enra, Marco Tempest, Alexa Meade, Han Ahn Soon, Yo-Yo world champion Black, Circus of Now and Taiko performers Mico Rhythm. Empire Entertainment Japan, based in Tokyo, is the premier experimential marketing and corporate event production agency in Japan.