Hanami by Namacha
April 2018. Tokyo
When KIRIN, Japan’s beverage giant wanted to find ways to increase their awareness and popularity to their green tea line “Namacha”, Empire Entertainment Japan was called upon to deliver the task.
As the 1st seasonal campaign, held at the
“Ocha No Iroha” building, guests once entered were instantly engulf in a sea of
cherry blossom trees. The theme of the 1st installment, “Hanami by
Namacha” (Cherry blossom viewing by Namacha).
Special attention was given towards each tree when decorating this space. KIRIN with the help of Empire created an experience where one can thoroughly relax and enjoy “Namacha”. Once guest made their way through the beautiful cherry blossoms, they were then invited to enjoy original “Namacha” inspired cherry blossom sweets. Building this installation at a prime location garnered multiple interactions and brand impressions over the course of the 4 day campaign.
Empire Entertainment is a proven leader of executing innovative, consumer-face brand marketing projects across worldwide markets.