adidas runners – TOKYO RUN +5 CHALLENGE
November 2017. Tokyo, Meiji Jingū Gaien Baseball Stadium
Adidas Runners (AR), more than a run club, is a global running movement operating over 30 countries around the world. Combining serious sweet sessions with post training parties, this experience help members smash physical goals, celebrate success and have fun doing it. And when AR decided to do it in Japan, Empire came "running in".
Established in Japan in September 2016 the “Adidas Runners of Tokyo”, now exceeding 2000 members, in collaboration with Empire Japan created the “TOKYO RUN +5 CHALLENGE”. The next generation running festival, merging culture, sports and entertainment.
Breaking into 400 teams, runners enjoyed 5 exciting challenges. Synchro Run, Brain Pump, Touch Out, One Dribble, and Jump Rope. Each challenge integrated within our running courses (4, 6, 8, & 12km) not only tested our runners true physical abilities but their mental toughness as well.
After an exciting full day of physical activity, our runners were rewarded with an electric after-party.
Empire Entertainment was proud to once again work with the Adidas brand and continue to act as a leader in producing global sports brand events.