Oldest Working Super Model Carmen Dell’Orefice for Brand Marketing Campaign

March 2017. Japan

A leading company in Japan’s human resource business, Temp Holdings Co., Ltd., wanted the advertising campaign for their group brand PERSOL that launched in 2016 to deliver their brand message. To achieve this, Empire Japan secured the legendary fashion icon Carmen Dell’Orefice (85) who is known as the world’s oldest working model.

Her presence in PERSOL brand campaign attracted great attention soon after launching and successfully delivered the brand message “Work and Smile” to people in Japan.

Empire Entertainment is a leading provider of notable celebrities, talents, directors and creative resources for advertising, industrial video and brand marketing projects worldwide.

PERSOL Website


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Japan's top event production company, empire entertainment japan produces music, press, product launch, keynote, premiere and experiential events for many of the world's most respected brands. Empire's award winning video and film production team produces commercials, film, Internet shorts and viral videos for our many clients. Empire Artists represents top talent from genres such as video, dance, fashion, technology and variety performance for both corporate and theatrical engagements. Artists represented by Empire Artists include, enra, Marco Tempest, Alexa Meade, Han Ahn Soon, Yo-Yo world champion Black, Circus of Now and Taiko performers Mico Rhythm. Empire Entertainment Japan, based in Tokyo, is the premier experimential marketing and corporate event production agency in Japan.