Empire and adidas Take On Tokyo with Damian Lillard
June 2015. Tokyo, Omotesando Hills and adidas Flagship Shop Harajuku
Empire was proud to produce the event and video of NBA All Star Damian Lillard’s visit to Japan for adidas.
Empire produced a daytime event at Omotesando Hills featuring a basketball skill challenge, an adidas product showcase, and a super long trick shot on the staircase by Damian Lillard that caused a round of applause from the thousands of onlookers viewing it from all floors of the facility. After making the unbelievable trick shot, Damian Lillard went down the stairs to Space O, where Empire had a basketball court installed, and showed the crowd of eager onlookers his basketball skills and played one on one with some lucky fans.
At night, Empire produced an event at the adidas Originals Flagship Shop in Harajuku that featured basketball freestyle, MC Cypher and break dance performances. Damian Lillard appeared with snowboarder Kazuhiro Kokubo, rock climber Sachi Amma and beatboxer AFRA at the party, which included a Q&A session where they spoke about what drives them to achieve greatness.
Empire was happy to be a part of this production and introduce even more fans to the NBA and the adidas line of sportswear by producing the Take On Tokyo event and Take On Tokyo teasers and video.